Cookie Statement

Updated on May 25, 2022

This Cookie Statement explains how InsureMyTrip (collectively “IMT,” “we,” “us,” and “ours”) uses cookies and similar technologies to recognize you when you visit our website, which is located at www.insuremytrip.ca (our “Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, IMT) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g. advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and when it visits other websites.

Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. As stated in our cookie banner, these are mandatory. Other cookies enable us to track and target the interests of our users to enhance the user experience on our Websites. Third parties serve cookies through our Websites for advertising, analytics and other purposes. The specific types of first and third-party cookies served through our Websites and the goals they perform are outlined in our cookie management tool, which also allows you to customize how cookies are used (with the exception of essential cookies, as explained above).

Manage cookie preferences for this site.

As set out in our Privacy Policy, we do not sell (or exchange) your personal data for monetary compensation.

Google Analytics

We use Google Analytics to collect information about how you use the Website to improve the website experience. Google Analytics does not collect or store information that will identify you. Your IP address is anonymized before being stored on Google’s servers to help safeguard your privacy. For more information on Google Analytics go here. You may block the use of Google Analytics by installing the opt-out tool found here.

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website.  We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Websites or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function correctly, and so declining cookies will impair their functionality. You can manage the settings of the web beacons in the cookie management tool above.

How can I control cookies?

You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences by using the cookie tool above. You can also modify your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website, though your access to some functionality and areas of our Website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information. In addition, most advertising networks offer a way to opt out of targeted advertising. If you would like to find out more information, please visit https://www.aboutads.info/choices/ or https://www.youronlinechoices.com/.

How often will you update this Cookie Statement?

We may update this Cookie Statement from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please look at this Cookie Statement regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Statement indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please contact us.